I was at a small street market off of Brick Lane in London a week ago when I came across a table for Idioma Limited. This brand stands for cultural awareness through the appreciation and education of foreign language. They carry this out through a series of tshirts, sweatshirts, beanies and other accessories. They seek to produce all these products by ethical methods and most are certified organic. They speak of the designs as being innovative and intriguing. Personally I think innovative is a stretch as much of the design and typography stems from very popular and commonly used design trends. However, they are still appealing and the kicker with this brand is the purpose and value behind it all.
I’m interested to see how they continue to develop the look, especially with news of a new line of women’s dresses coming soon, with more subtle design. It would also be very interesting to see if they ever branch out into the activation realm and maybe fund some language education programs or something of the sort. Regardless, this is a brand that stands for something positive and that’s something I can always get behind.
Check out more of their stuff at their site and be sure to take a look at their blog housed on the site as well. http://www.idioma-uk.com/